Category Archives: Automotive Lead Generation

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August 16, 2022 Automotive Lead Generation 0 Comment

How You Make Them Feel *IS* the Product

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer fe...
August 16, 2022 Automotive Lead Generation 0 Comment

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? The industry is pretty divided on this topic, with c...
August 16, 2022 Automotive Lead GenerationDigital Strategy 0 Comment

What Data Really Matters to Dealers?

Conference season is upon us. As dealers go from seminar to seminar, and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “What data should I really be watching at my dealership?” Well, let’s keep it simp...