Google Ads has unveiled a suite of new features that it says will make it easier for businesses to reach interested customers and manage their campaign budgets.

The most notable new tools include:

• Brand Restrictions for Broad Match: Google will now allow advertisers to create brand restrictions for broad match keywords at the campaign level.
• AI Smart Bidding: Google is deepening the integration of large language models into its Smart Bidding tool, giving businesses the ability to further optimize their budgets. 
• Campaign Prefills: When advertisers create a new PPC campaign, Google’s AI will now automatically suggest a budget and source assets from their website.

The fusionZONE team will be using these new features to help our partners maximize their PPC results. If you’d like to have us do the same for you… contact us today!