Google Ads Unveils New Bidding and Targeting Features
Google Ads has unveiled a suite of new features that it says will make it easier for businesses to reach interested customers and manage their campaign budgets.
The most notable new tools include:
- Brand Restrictions for Broad Match: Google will now allow advertisers to create brand restrictions for broad match keywords at the campaign level.
- AI Smart Bidding: Google is deepening the integration of large language models into its Smart Bidding tool, giving businesses the ability to further optimize their budgets.
- Campaign Prefills: When advertisers create a new PPC campaign, Google’s AI will now automatically suggest a budget and source assets from their website.