Labor Day is just around the corner, which means now is the perfect time to begin planning your holiday Google Ads campaign! 

But how can you ensure your PPC campaign is a success? The fusionZONE team recommends following these three tips:

• Target Seasonal Keywords: Don’t use generic keywords such as, “Toyota promotions.” Instead, target seasonal keywords like, “Toyota Labor Day promotions.”
• Create a Labor Day Landing Page: Avoid sending users to your home page or one of your inventory pages. Instead, send them to a dedicated landing page that highlights all your Labor Day deals.
• Keep Your Budget Caps High on Labor Day: Almost all the dealerships in your region will be advertising on Google on Labor Day. As a result, PPC prices are likely to be high. Keep your budget caps high if you want to make sure Google displays your ads.

Too busy to set up your Labor Day Google Ads campaign? Contact the fusionZONE team today! Our experienced marketers would be happy to manage it on your behalf!