Your service department can be an incredible source of traffic for your website. For many marketing companies, their focus is new and used car sales. When you really think about it, it doesn’t make much sense. According to NADA, 49% of an auto dealer’s gross profit comes from service. So why...

How often do you update your onsite content, and why? We’re not just talking about updating prices or specials, but also the key content on your website. Your website and its content aren’t a set-it-and-forget-it situation. Even if you’ve reached your goal of a stylish, informative...