Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an immediate response was the most crucial factor in their overall satisfaction.
If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then you can skip this one. For everyone else, click here to see why live conversation services help forge genuine conversations and increase conversions.
Here are three quick ways conversational marketing will dominate this year:
#1 – Natural Language Search
Robotic phrases are in. Conversational search is in (and yes, that includes trending voice search results too). Google is literally listening to how people ask for digital data and paying close attention to the brands that serve back humanized information.
Search Engine Watch explains:
Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana.
Tip: Make it easy for customers to say yes by researching the keywords they use to find your brand and become popularized by Google.
#2 – AI Vs. Human Chatbots
Humans crave connection; AI chatbots have lost their appeal as humans report being frustrated by the mere prospect of talking to a robot.
Connect live chat enables small businesses to utilize real people to create genuine connections and leverages authentic conversations to boost customer service and increase conversions.
Tip: Customers who visit your website have an intent to purchase. Make it easy for them to say yes by welcoming them as they arrive and opening up a dialogue.
#3 – Social Media Support
Messaging apps help customers reach you from the platforms they feel most comfortable with and cover a range of avenues, including social media, third-party apps, and SMS.
While email marketing still offers great potential, the truth is consumer attention is now on apps, not inboxes. Placing your message where customers will see and engage with it is a no-brainer and a surefire way to see significantly higher open rates and engagement.
Tip: Help customers say yes by troubleshooting customer service on live chat and social media platforms to reduce friction and appear more present (see how we can help!).
What Does Your Service Say About You?
Customers are vocal in their desires to support brands that are backed by real people and who forge genuine connections with their audience. And while it may feel daunting, change can be a welcome and refreshing change of pace for you and your consumers.
Its no longer enough to check off blogs, SEO and emails from your marketing efforts; customers want you to step up to the plate and craft conversational responses. Its never been easier or more affordable to provide your customers with a premium customer service experience.
Whatever conversation you decide to spark, Connect 24/7 live chat offers real conversation with real leads, in real time.
Request your free demo to see how Connect 24/7 live chat can meet the demands of your small business today by visiting https://www.fzadigital.com/connect-live-chat/.
Sources
https://searchenginewatch.com/2016/04/12/everything-you-need-to-know-about-natural-language-search-2/
https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726