Home Conversion Tools FastLane Leads


With abandonment rates as high as 80%, typical digital retailing tools aren’t cutting it. That’s because buying a car solely online for most shoppers just isn’t an option. But customers do like finding out how much their trade-in is worth and what their monthly payments will be before deciding on a purchase.

That’s where FastLane Leads comes in. By removing the need to purchase online, your customers can build their deals directly on your site without having to resort to jumping between pages and breaking out a calculator. That means better, more qualified leads directly to your inbox.



The customer enters their name, email, phone and ZIP code.


Fill in your vehicle information and find how much your trade is worth instantly.


We run a credit pre-qualification and calculate your interest rate.


Enter down payment, select your terms and see your monthly payment estimate


FastLane Leads includes:

  • Instant trade-in value tool
  • Pre-qualification
  • Payment calculator
  • A tutorial video
  • Tool opens on your site, not a 3rd party
  • Leads compatible with most CRMs
  • Usable on both the Search Results Page and Vehicle Display Page
  • Customizable call-to-action
  • Fits in seamlessly with your site look and feel


One of the most prolific companies in automotive, Kelley Blue Book has helped millions of people find their vehicle’s value. A trusted source by dealers and customers alike, fusionZONE has partnered with KBB to provide instant-trade-in valuations. This will boost your customer’s confidence in your business that they’re working with a reputable company.


No, it does not affect your credit score as it is a soft credit pull.

Yes, both tools can be added onto the same SRP or VDP, although there will be some overlap in use cases.

Yes, FastLane Leads can slot into any SRP/VDP without the need to remove or alter your other calls-to-action.

For fusionZONE customers, yes you can change the CTA text. For other providers by a case-by-case basis.

There are no customization options within the tool.

Fast LaneLeads’s advantage is that it provides more information than other leads. You’ll know more about your customer’s needs and background before your team connects for a faster, smoother sales process.

Absolutely. Fill out your contact information below and let us know when you’re available. If you are a current fusionZONE or FZA Digital customer, you can also connect with your Performance Manager or Specialist to schedule a call.

Choose Your Pricing Plan

Silver Plan

$ 349/ Month
  • 5 Top 10 Ranking Guarantee
  • Website Analysis
  • Keyword Research and Analysis
  • Google analytics installation
  • Content Optimization

Gold Plan

$ 549/ Month
  • 5 Top 10 Ranking Guarantee
  • Website Analysis
  • Keyword Research and Analysis
  • Google analytics installation
  • Content Optimization

Platinum Plan

$ 999/ Month
  • 5 Top 10 Ranking Guarantee
  • Website Analysis
  • Keyword Research and Analysis
  • Google analytics installation
  • Content Optimization

What Our Customers Say:

  • When you look up “quality” in a dictionary, you see Kellen Levy’s name and picture. Kellen is our main point of contact at fusionZONE and he is without a... read more

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    This review is for Leslie Cummings for being an outstanding performance manager. She went above and beyond to make sure we are happy with our website. We had a rough... read more

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    I have the pleasure of working with Steven Farrelly and his team when we transitioned our website this month to fusionZONE. He helped make the transition super smooth and was... read more

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    I've worked with FusionZone for a little over a year with multiple clients from my ad agency and I've found them to be an excellent partner. Directing our account... read more

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    Fusionzone is by far the best website provider we've had! Not only are they quick to address any requests, their support team is excellent. We work with Jesse... read more

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