A BETTER DIGITAL RETAILING TOOL
With abandonment rates as high as 80%, typical digital retailing tools aren’t cutting it. That’s because buying a car solely online for most shoppers just isn’t an option. But customers do like finding out how much their trade-in is worth and what their monthly payments will be before deciding on a purchase.
That’s where FastLane Leads comes in. By removing the need to purchase online, your customers can build their deals directly on your site without having to resort to jumping between pages and breaking out a calculator. That means better, more qualified leads directly to your inbox.
HOW DO FASTLANE LEADS WORK?
THERE ARE 4 SIMPLE STEPS:

CONTACT INFORMATION
The customer enters their name, email, phone and ZIP code.

TRADE-IN
Fill in your vehicle information and find how much your trade is worth instantly.

PRE-QUALIFICATION
We run a credit pre-qualification and calculate your interest rate.

ESTIMATE YOUR PRICE
Enter down payment, select your terms and see your monthly payment estimate
FEATURES
Get all the tools and features of a typical digital retailing tool without the baggage of having to purchase a vehicle.
FastLane Leads includes:
- Instant trade-in value tool
- Pre-qualification
- Payment calculator
- A tutorial video
- Tool opens on your site, not a 3rd party
- Leads compatible with most CRMs
- Usable on both the Search Results Page and Vehicle Display Page
- Customizable call-to-action
- Fits in seamlessly with your site look and feel


TRADE-IN INFORMATION WITH KELLEY BLUE BOOK
One of the most prolific companies in automotive, Kelley Blue Book has helped millions of people find their vehicle’s value. A trusted source by dealers and customers alike, fusionZONE has partnered with KBB to provide instant-trade-in valuations. This will boost your customer’s confidence in your business that they’re working with a reputable company.
FAQ:
Does the pre-qualification affect my credit score?
No, it does not affect your credit score as it is a soft credit pull.
Can I use FastLane Leads if I have other 3rd party trade-in tools?
Yes, both tools can be added onto the same SRP or VDP, although there will be some overlap in use cases.
Can I use FastLane Leads and other calls-to-action?
Yes, FastLane Leads can slot into any SRP/VDP without the need to remove or alter your other calls-to-action.
Can I customize my call-to-action (CTA) for the tool?
For fusionZONE customers, yes you can change the CTA text. For other providers by a case-by-case basis.
Can I edit any of the required information needed?
There are no customization options within the tool.
What are the advantages of using FastLane Leads?
Fast LaneLeads’s advantage is that it provides more information than other leads. You’ll know more about your customer’s needs and background before your team connects for a faster, smoother sales process.
Can I see a demo of the tool before I purchase?
Absolutely. Fill out your contact information below and let us know when you’re available. If you are a current fusionZONE or FZA Digital customer, you can also connect with your Performance Manager or Specialist to schedule a call.
Choose Your Pricing Plan
We Also Always Offer Discounts And Promotions To Our Services To Both New And Regular Customers.
Silver Plan
- 5 Top 10 Ranking Guarantee
- Website Analysis
- Keyword Research and Analysis
- Google analytics installation
- Content Optimization
Gold Plan
- 5 Top 10 Ranking Guarantee
- Website Analysis
- Keyword Research and Analysis
- Google analytics installation
- Content Optimization
Platinum Plan
- 5 Top 10 Ranking Guarantee
- Website Analysis
- Keyword Research and Analysis
- Google analytics installation
- Content Optimization





What Our Customers Say:
This review is for Leslie Cummings for being an outstanding performance manager. She went above and beyond to make sure we are happy with our website. We had a rough... read more start and when Leslie stepped in, she made sure to follow up on every request, responds very quickly to e-mails, she's always working!!! Thank you Les for all of your hard work and all the time you put into our account. I look forward to continue working with you.
Alona Moskalenko
I've worked with FusionZone for a little over a year with multiple clients from my ad agency and I've found them to be an excellent partner. Directing our account... read more is Kellen Levy. Kellen is by far the best manager I've come across at FZ or as it relates to other web site providers. He's always available to support us with timely changes and creative ideas.
Matt Youhess is another super strong supportive individual for us at FZ. He's been our "Mr. Reliable" when it comes to supporting our design efforts. Thanks to both Kellen and Matt for helping us look good to our clients! Keep it up...browning holcombe
I've worked with over a dozen website platform companies and Fusion Zone was the best at followup and customization! They are fast and attentive to the needs of their customers.
Karl Tyler
Leslie Cummings is my "go to" at fusionZONE Automotive LLC. We are a division of a Fortune 500 dealer group and she is heads and shoulders above anyone that... read more I interact with. My nickname for her is 7-11. I was working on a rather complex website request, and at 10 PM Leslie called me with the news that the project was done and ready to implement the next morning. She makes my demanding position a lot easier.
R Westervelt
DCH Montclair ACURARobert Westervelt
We switched to Fusionzone about 9 months ago. I will say that once I learned who to call, getting them to do anything different is a breeze. I... read more know if I call Will, it will get done. And they don't nickel and dime you for doing anything custom work wise. They just do it. It is kind of nice knowing that if anyone in management here pulls some "new" idea out that I don't have to worry about getting it implemented on our website. They really do a good job in making our webpage changes go smoothly.
Freeman Toyota
Mercedes Cruz and her team at fusionZone have been amazing helping us set up our new Honda dealership in Corpus Christi. Mercedes is especially timely with her responses to my... read more many questions and requests.
Dan Ngo
We just signed up with fusionZone under a month ago and we are already up and running with all the sites for our 3 franchises. These guys are on top... read more of it! I worked primarily with Edwin Reyes. I had a minor issue with pricing the day the site went up. Edwin stayed late into Friday night and follow up with it on Saturday to make sure the issue was fixed for the weekend. So far the turn around time to make changes, adjustments or fix issues has been the fasted I've seen. Looking forward to a long partnership with fusionZone.
Jacob Weston
We're very pleased with the results we get from our Fusionzone websites and how fast we get a response. Our project manager, Steven Farrelly, is awesome. He's always... read more quick to make requested changes and keep our websites launching on time (even when our requests are borderline unreasonable - he still comes through) - highly recommended!
Van Horn Hyundai of Sheboygan
When you look up “quality” in a dictionary, you see Kellen Levy’s name and picture. Kellen is our main point of contact at fusionZONE and he is without a... read more doubt the finest and most able professional in the digital business. Kellen, thanks for all you do for us! You are the Best of the Best! We are honored to work with such a knowledgeable and talented expert.
Taylor jones
My company started with DealerTrack and we realized that not only is their level of support poor at best due to the musical chairs they play with their staff (a... read more new performance manager quarterly which none of them had any knowledge of anything), but also that their platform is way out of date!
I the. moved to Dealer Inspire which was 150% better than Dealertrack.
Dealer Inspire is built on Google Word Press which will help you create the best organic foundation (Huge plus).
When Dealer Inspire was acquired by Cars.Com, I saw the writing on the wall knowing I was going to go through the same subpar support I received and Dealer.Com (DealerTrack).
Sure enough, I was stuck with a rep that had no clue what he was doing and with Dealer Inspire’s a la carte pricing (which is astronomical), I had a rep who couldn’t even figure out how to update my employee page and told me half of the stuff I wanted created would cost more money!
I took it up the chain to the CEO Joe and was unable to get anywhere so I left.
I joined with FusionZONE and took the gamble.
Everything from the support, monthly meetings with my performance manager and the fact that they built out my site in less than two weeks amazed me!
I am converting higher than I have ever seen in my store, my sales is up 35% YOY and I have the site I have always wanted.
I charge per month and everything in inclusive! No a la carte!
I would highly recommend FusionZONE to all my dealer friends.Joey Gabarda
Fusionzone is by far the best website provider we've had! Not only are they quick to address any requests, their support team is excellent. We work with Jesse... read more Pendergest who always handles any questions or requests quickly and professionally. Customer service is key in any industry and we experience that at Fusionzone with Jesse and the rest of the team. Highly recommend!
Lisa Anjos
If you're considering an automotive website you definitely want to talk to these guys. Steven who has worked with me from the beginning of my set up has been super... read more patient with me as I've changed my mind at least 20 times. I want to thank Fusion Zone for caring about our dealership and making sure our customers have the best online experience.
Jim Taylor
I would like to give some recognition to Mr. Edwin Reyes . The most Consistent , Professional , & Efficient over the phone Rep you can have . Most reps... read more will call you one time 2 times and once the sell is made you have a hard time reaching people to help you out . Mr. Reyes constantly checks up out of his own will and has the most patience in the world lol Super helpful and even though it took him about 1 - 2 months to even get me to agree to sign up he would still go over all details with me and made sure everything i asked for was possible . I havent had a better experience with someone over the phone ! Company overall is amazing so far and there team is just on top of everything . If you want to take your business to the next level you are at the rigt place ! THANK YOU EDWIN FOR ALL YOUR HELP AND I HOPE FUSIONZONE GIVES YOU THE RECOGNITION YOU VERY WELL DESERVE!
Joe Cuevas
amazing team from the top down. The culture at Fusion Zone is that of a partner in your company and not a vendor. Everyone from the team is... read more available and never too busy to help. I have had multiple instances where they have gone so far above and beyond what I have requested of them. They never questioned they were kind and professional every time. If you are looking or a fast, advanced website that will give you the most bang for the buck and the best conversion look no further but that is not all you will get. You will also get a team of professional skilled people that treat your concerns as their own. No-one will work harder to help make sure your store is a success as the fusion zone team.
John Bobo
Mercedes, Gary and the entire Support team have been very helpful. They are extremely responsive and knowledgeable. I am very pleased with our 4+ year partnership with FusionZone Automotive.
Deanna Zamora
I have the pleasure of working with Steven Farrelly and his team when we transitioned our website this month to fusionZONE. He helped make the transition super smooth and was... read more top of our punch list right away. We never had to wonder if the work was getting done. Great experience all around with this company. We have already seen a marked improvement of our lead generation. Great all the way around!
Jared Varner