asingh@fzautomotive.com
August 16, 2022 Dealership Marketing 0 Comment

How to Increase Service Profitability

A Guide to Increasing Service Center Profitability Every full-service car dealership knows that their fixed operations, including their service center, are a key driver of profitability. However, an estimated 90% of dealership marketing budgets are spent on new and used vehicles, often leaving littl...
asingh@fzautomotive.com
August 16, 2022 Conversion Rate OptimizationDealership Marketing 0 Comment

Improving Your Digital Walkarounds

Even as stay-at-home orders are lifting, the automotive world shifts to digital. However, there’s a limit to how much a piece of copy on your website can replicate talking directly to a sales rep. Digital walkarounds have become more common as consumers grow more comfortable with large online purc...
asingh@fzautomotive.com
August 16, 2022 Dealership MarketingNews 0 Comment

6 Automotive Manufacturer’s Response to COVID-19

If you’re reading this, you have an email address. And if you have email, you’ve undoubtedly received more messages from every company you have ever purchased an item from about their plans to address COVID-19. Top automotive manufacturers from around the globe have also announced various offers...
asingh@fzautomotive.com
August 16, 2022 Conversion Rate OptimizationDealership Marketing 0 Comment

Leverage Phones and FaceTime

Don’t Let The Phones Keep Ringing A strong online presence usually means a higher call volume. This means you need to work the phones better than ever. Questions you should be asking: When a customer calls the dealership, where does that call go? Make sure your associates in-store are prepared to ...
asingh@fzautomotive.com
August 16, 2022 Dealership MarketingDigital Strategy 0 Comment

Online Is Your Lifeline

Get the Message Out How is your dealership responding to the COVID-19 outbreak? The first step is to communication. Consumers want reassurance you’re taking the coronavirus threat seriously and prioritizing their safety. Let your customers know and start with the basics. Ways to Communicate How do...