asingh@fzautomotive.com

August 16, 2022 Automotive Business Strategy Dealership Marketing 0 Comment

You are NOT Amazon, Apple, or Google: Part 3

“Disruption” is one of those Silicon Valley buzzwords that I’ve begun to grow tired of. It’s a catch-all word that is used anytime an industry or product is experiencing changes or pop up competition. Perhaps more accurately, we should see terms such as “evolving,” or...

asingh@fzautomotive.com

August 16, 2022 Automotive Business Strategy Dealership Marketing 0 Comment

You are not Amazon, Apple, or Google! Part 2

“Back to the Future” is a fantastic film franchise. I’m just going to put my bias for it right out there from the get-go. I’m not sure about you, but I am particularly fond of 1980s science fiction movies. The 1985 classic was visionary, and the sequel where they go 30 years into...

asingh@fzautomotive.com

August 16, 2022 Automotive Business Strategy Dealership Marketing Digital Strategy SEO 0 Comment

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to “Owner” or “General Manager.” Inside is a demand letter indicating that your website or mobile application is inaccessible as required und...

asingh@fzautomotive.com

August 16, 2022 Automotive Business Strategy Dealership Marketing 0 Comment

You are NOT Amazon, Apple, or Google! Why is everyone telling you that you should be? – Part 1

“Hey Alexa, order me more shampoo. Also, can you get me a trade number on customer Smith, make sure that our inventory is up to date online, improve my service drive experience, skyrocket our profitability, and find out why John didn’t show up today? Thanks, Alexa!” Anyone el...

asingh@fzautomotive.com

August 16, 2022 Dealership Marketing Video 0 Comment

OEM-Mandated Websites: How to Deal

We talk to many dealers who are frustrated by having an OEM-mandated website program. But there IS a way that dealers can deal. Check out the video below to learn more. Want your website to convert at a (much) higher rate? Click here for a free demo....

asingh@fzautomotive.com

August 16, 2022 Dealership Marketing SEO 0 Comment

Dealership SEO: 6 Common Pitfalls

Search Engine Optimization (SEO) is constantly evolving, and keeping up with all the new developments and updates can be challenging, to say the least. While some SEO strategies may have worked very well a few years ago, the recent Panda, Possum, and Hummingbird algorithm updates have sharpened Goog...

asingh@fzautomotive.com

August 16, 2022 Dealership Marketing 0 Comment

Dealership Marketing in a Tech-Saturated World

Dealership Marketing in a Tech-Saturated World...

asingh@fzautomotive.com

August 04, 2022 Dealership Marketing Digital Marketing Digital Strategy 0 Comment

Online Reviews: Make Them Work for You

Online reviews, and especially Google reviews, should be a huge priority for any business operating today. It takes some time and constant effort to properly execute a review management strategy, but it’s worth it: reviews provide the very foundation of your online reputation, and how you mana...

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Category Archives: Dealership Marketing

You are NOT Amazon, Apple, or Google: Part 3

You are not Amazon, Apple, or Google! Part 2

Accessibility is Good Business!

You are NOT Amazon, Apple, or Google! Why is everyone telling you that you should be? – Part 1

OEM-Mandated Websites: How to Deal

Dealership SEO: 6 Common Pitfalls

Dealership Marketing in a Tech-Saturated World

Online Reviews: Make Them Work for You

Bolt Insider: Google Ads Unveils New Bidding and Targeting Features

Bolt Insider: Stellantis Will Ship Fewer Cars to States with Strict Emissions Rules

Google Analytics 4: What Your Dealership Needs to Know Before the Switch

Bolt Insider: California to Ban Heavy-Duty Diesel Trucks by 2036

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