5 Ways to Improve User Experience on Your Website
Your organization’s website is the core of your digital marketing efforts. If you want to generate leads and drive sales online, you need to make sure it offers an enjoyable user experience.
Here are five steps you can take to improve user experience on your site:
1. Make Your Content Readable
Users come to your site to learn more about your products and services. If they have difficulty reading your content, they will become frustrated, and will almost certainly leave without making a purchase.
If you want users to enjoy spending time on your site, you must ensure your content is readable. You can do so by following these steps:
- Use strong headlines with plenty of subheaders.
- Keep your sentences and paragraphs short.
- Use charts and tables to illustrate key points.
- Break up your content with images and videos.
- Use bulleted and numbered lists where appropriate.
It’s also a good idea to avoid throwing too much information at the reader at one time. Doing so is only likely to confuse them.
2. Make Your Site Mobile-Friendly
More than half of all web traffic now comes from mobile devices. As such, it is no longer enough to create a website that is easy to use on a desktop or laptop. It must also offer an enjoyable user experience on smartphones and tablets.
You can make your site mobile-friendly by following these tips:
- Choose a responsive theme or template.
- Use a large, readable font.
- Avoid using pop-ups.
- Space out your hyperlinks.
- Avoid using Adobe Flash.
If you would like to see how your site looks on some of the most popular mobile devices, all you need to do is enter your URL into this Responsive Design Checker tool.
3. Boost Your Loading Speeds
When users visit your company’s website, they expect it to load quickly. If it fails to do so, they will leave.
A Google study found as load time goes from one second to five seconds, the “probability of bounce” increases 90 percent.
You can increase your website’s loading speeds by following these steps:
- Compress and optimize your images.
- Upgrade to a performance-optimized hosting solution.
- Reduce or eliminate the use of redirects.
- Enable browser caching.
- Use a content delivery network (CDN).
- Avoid using unnecessary plugins.
Taking these steps won’t just make your site more enjoyable to use. It will also improve your search engine ranking and visibility.
The PageSpeed Insights tool from Google can test your site’s speeds and provide you with suggestions on ways to cut your loading times.
4. Include Clear Calls to Action
Your visitors shouldn’t have to spend time clicking around your website to figure out how to buy your products or get in touch with a member of your sales team. They should be able to navigate with ease.
Including clear, intuitive calls to action on every page is one of the fastest ways to make your site more navigable.
FZA Digital recommends using big, brightly-colored call to action buttons featuring direct, straightforward instructions, such as:
- “Contact Us”
- “Buy Now”
- “Learn More”
- “Make a Donation”
These buttons will prevent people from becoming frustrated while using your website. In time, they will also lead to more conversions.
5. Use Plenty of White Space
When designing a website, it can be easy to think of white space as unused real estate, a gap that should be filled with ads or product information.
In reality, however, white space is crucial to an enjoyable user experience. It makes content more legible and gives the website a fresh, modern look. It even makes it easier for users to understand complex points.
Perhaps most importantly, though, the use of white space in page layouts can increase user satisfaction by as much as 70 percent.
Put simply, if you want people to enjoy using your website, avoid cluttered pages and embrace the use of white space.
Need Help Improving Your Site? Contact the Experts at FZA Digital!
Do you need help building a website your visitors will love? If so, please do not hesitate to reach out to the team of knowledgeable developers at FZA Digital! We’ve been creating high-quality websites for companies like yours for years, and we would love to add your name to our growing list of satisfied clients.
To learn more about our services, all you need to do is give us a quick call at (424) 232-0810 or fill in our online contact form. We look forward to working with you!