In 1994, Justin Hall – a freshman at Swarthmore College – created Links.net. This website, which still exists today, is widely believed to be one of the world’s first blogs.

Now, more than 25 years later, blogs continue to be one of the most popular means of communication on the internet. However, these posts are no longer just a way to share thoughts and opinions with other web users. They are also incredibly powerful marketing tools.

Businesses who blog on a regular basis enjoy benefits like:

• Increased Credibility: Blogs can be used to show that companies know their industry.
• Improved Customer Satisfaction: Many organizations use blogs to answer common customer questions and complaints.
• Increased Organic Traffic: A well-optimized blog can boost a site’s search engine rankings.
• More Sales: Blog posts can convince readers to purchase a product or service.

Would you like to enjoy these benefits? If so, all you need to do is begin posting engaging content on your company blog. You can do just that by following these tips:

Vary Your Content

They say that variety is the spice of life. When it comes to the art of blogging, this adage is certainly true.

If you want to keep your visitors coming back to your website every week, it is vital that you mix up the content you cover. Nobody wants to read the same information again and again.

Of course, in varying your blog posts, you should avoid straying too far from your central theme. If you run an auto dealership, you would be wise to ensure that your content is focused on motoring.

A brief list of some varied topics for dealerships would include:

• How to Prepare Your Car for Winter
• Five of the Best Albums to Listen to on Your Road Trip
• What to Look for When Test Driving a Used Vehicle
• Five Local Traffic Laws You May Not Know About
• Understanding the Benefits of Using Oil

These titles offer users a reason to keep coming back while proving that you understand the automotive industry.

Use Compelling Headlines

When looking at a blog post, users often skim the headlines before deciding if they want to read more. As such, it is vital that you make your headers as compelling as possible. Ideally, they should be short, sweet, and eye-catching.

When writing about a new car, your headlines may include:

• Unbeatable Fuel Efficiency
• Innovative Tech Features
• A Welcoming Interior
• Competitive Financing Options
• Available to Test Drive Today

The headers allow readers to understand what the vehicle has to offer at a glance – while encouraging them to dive in and learn more.

Focus on Quality

When sitting down to write a blog post, many people focus on trying to hit a certain word count. Unfortunately, this approach rarely leads to engaging content. It is much more likely to result in unimaginative text that is loaded with filler sentences.

So, when writing your company’s blog posts, you should try to avoid obsessing over word count. Instead, you would be wise to focus on delivering high-quality content.

In other words, your blog should be:

• Well-sourced
• Free of spelling errors and grammatical mistakes
• Easy to read
• Unique
• Authoritative

When you deliver high-quality content, your readers won’t even notice that it is a little longer or shorter than usual.

Avoid Lengthy and Complex and Paragraphs

It is, unfortunately, not at all unusual for blog writers to spend so much time focusing on avoiding spelling and grammar mistakes that they forget to ensure that their content is well-formatted and easily readable. As a result, visitors may find their posts to be more than a little challenging to understand. Indeed, if the lack of formatting is particularly egregious, some users will decide that they do not need to read it that badly and click through to a different web page. Many others will leave the site entirely and try to find the same information on an alternative website – an action that may eventually lead to the visitor purchasing a product or service from a competitor.

Nobody wants to lose customers because of this type of unclear writing. So, when you sit down to write your next blog, be sure to spend some time formatting and editing your text. Doing so will help you communicate with your audience in a much more effective way.

Need Some Blogging Assistance?

Can’t find the time to write the engaging blogs your audience wants and needs? Don’t worry. The FZA Digital team is here to help!

We have been creating engaging blogs and web page content for companies of all shapes and sizes for many years. We understand what it takes to create something that people actually want to read.

If you would like to have us assist your organization with its blogging efforts, all you need to do is give us a call at (424) 229-2923 or send us a message online.