It can be tempting to focus on search engine optimization (SEO) and pay-per-click (PPC) ads when marketing your small business online. However, it is also vital to spend time improving your social media presence. Should you fail to do so, you will miss out on all of these benefits:
- Increased brand awareness
- Improved customer satisfaction
- Higher conversion rates
- Increased website traffic
- Improved brand loyalty
So what can you do to improve the performance of your company’s social media marketing efforts? The FZA Digital team recommends that you take the following steps:
1. Spruce Up Your Pages
Has it been a little while since you updated your organization’s Facebook, Instagram, and LinkedIn profiles? If so, they might look a bit dated. If you want to enhance your social media presence, you should take a couple of minutes to spruce them up.
The best place to start your renovation is with your profile picture and cover photo. It is crucial to make a great first impression, and they are some of the first things users see when they visit your company pages.
Your profile picture should generally be your logo, and your cover photos should be consistent across your social media networks. It is also vital to ensure your images are the right size:
- Facebook Profile Picture: 170 x 170 pixels
- Facebook Cover Photo: 828 x 465 pixels
- Instagram Profile Picture: 110 x 110 pixels
- LinkedIn Profile Picture: 400 x 400 pixels (minimum)
- LinkedIn Cover Photo: 974 x 330 pixels
- LinkedIn Banner Image: 646 x 220 pixels
Once you perfect your images, you should take some time to review your company bio and “About Us” info. If any of it has changed over the years, update it accordingly. Doing so will ensure visitors know exactly who you are and what you do.
2. Post Relevant Content Regularly
Social media users won’t follow your company pages out of the goodness of their hearts. You need to give them a reason to hit the “Like” button.
One of the best ways to entice them to follow your business on platforms like LinkedIn and Facebook is by posting relevant content regularly. Most companies should aim to post at least a few times each week.
The type of content you post will depend on the nature of your business and the demographics of your target audience. The following posts tend to perform particularly well:
- Educational infographics
- Memes and funny images
- Polls and thought-provoking questions
- Live videos featuring news and deals
You may need to play with multiple types of content before you find one that works for your company. Don’t be afraid to ask your social followers for feedback if you aren’t sure which direction to take.
3. Engage with Your Followers
You don’t post content on your organization’s social media pages for it to disappear into the abyss. You want your followers to leave comments, hit the “Like” button, or share it with their friends.
To get users to engage with your social content in this way, you must first take the time to interact with them. When a follower comments on your videos, reply in a timely manner. When they ask you a question, do your best to give them a detailed answer.
Whenever you interact with users on any social media network, it is vital to keep the following simple tips in mind:
- Be knowledgeable
- Be informative
- Be engaging
- Be helpful
- Be kind
Your followers will be much more likely to engage positively with your posts when they see you taking the time to interact with them.
4. Monitor Your Analytics and Make Changes When Necessary
Improving the performance of your company’s social media marketing is not an exact science. Some of the tactics you use and content you post will work extraordinarily well, while others will fall flat. You must monitor your analytics closely to determine the efficacy of your efforts.
The FZA Digital team typically recommends that you keep an eye on the following metrics:
- Audience growth rates
- Engagement rates
- Conversion rates
- Social share of voice
By following these key performance indicators closely, you can see what works and what doesn’t. You can then make changes to your social media marketing strategy to take advantage of your strengths.
Want Some Help Improving Your Social Media Presence? Contact FZA Digital Today
Improving the performance of your company’s social media isn’t easy. So if you need a little help along the way, please do not hesitate to reach out to the team of knowledgeable and experienced marketers at FZA Digital. We have been helping businesses like yours find their voices on platforms like Facebook and Instagram for years.
To find out more about how we can help you reach your business goals, all you need to do is fill in our short online contact form or give us a call at (424) 229-2923. We can’t wait to hear from you!