6 Tips to Master Google Analytics 4 Google Analytics 4 (GA4) is the latest incarnation of Google’s popular website analytics tool, and it’s the result of privacy concerns and the death of cookies. It has a ton of new features and a new user interface, so it can feel foreign to those used...

The latest version of Google Analytics(GA4) is here. But what does that mean for marketing your business online? Google Analytics came on the scene in 2005, and since then, it has been the most popular statistics tool for analyzing website performance. 2005 — GA1: Urchin 2008 — GA2: Clas...

The How & Why of Filtering Bot Traffic in Google Analytics Google Analytics is an essential tool for many businesses to measure website performance and understand web visitors’ behavior. Since making any business or website decisions should be based on good data, it is critical that your G...