August 16, 2022 Digital MarketingLocal SEO 0 Comment

If you’re looking for an easy way to talk to your customers, it’s now possible to reply to messages on your GMB page via your desktop computer. This feature was previously only available on the Google My Business mobile app, but that’s no longer the case.

Google’s new messaging technology allows you to reply in real-time through your desktop, making it easier to offer a quick and informative reply. This is an exciting update for business owners who use desktop computers and laptops throughout the day.

What is GMB Desktop Messaging?

GMB desktop messaging makes it easier for businesses to communicate with their customers. Most businesses use desktop computers for work, and it’s often easier to write a reply on a full-size keyboard.

When you log in to your GMB page on your computer, there will be a “Messages” button on the left side of the navigation bar. Simply click on this to open a chatbox, similar to Facebook Messenger. In the chat window, you’ll be able to see the messages customers have sent you and reply to them.

If you are trying to boost your local SEO, this is an excellent way in which you can increase the engagement of your GMB page and, in turn, boost your local SEO.

Why Do I Need GMB Desktop Messaging?

We all know Google dominates the search engine space. All your current SEO efforts are likely targeted towards ranking on Google and not other search engines. If your customers are searching for your business on Google and trying to engage with you through Google, then having the latest means of communication Google offers is vital.

If you own a brick and mortar location, GMB Desktop Messaging is critical because engaging with your customers on the messaging platform will help boost your local SEO. Local SEO is key to driving foot traffic to your business.

Most searches happen on mobile devices. This means, when people are searching for your business when they’re out and about, they rely on you having a Google My Business page and a Google Maps location so they can head straight to your door. Now, what if they have a question for you while they’re on the way?

Now, thanks to GMB Desktop Messaging, you can reply to their questions and start a relationship with your new customer before you’ve ever met. This is an excellent opportunity to build trust and establish a relationship with your customers because people buy from who they know.

What If I Don’t Have A GMB Page?

The entire process should take you about 15 minutes or less. All you need to do is follow these steps:

  • Go to the Google My Business page and hit the “Manage Now” button
  • Add your company name and click the “Next” button
  • Enter your business address and tap the “Next” button
  • Choose your business category and hit the “Next” button
  • Enter your business phone number and website URL and click the “Next” button
  • Complete the setup process by clicking the “Finish” button

Will GMB Messaging Help Local SEO?

When you create a GMB page, Google automatically creates a location for your business on Google Maps. This is a key factor in generating local SEO and driving customers to your door. When people can search for your business and can find your business, they can shop your business.

And now, with Desktop Messaging, they can ask you questions directly through your Google My Business profile. When you install this messaging feature, be sure to have someone whose job it is to check for messages throughout the day and respond. If questions go unanswered, it defeats the purpose and can have negative consequences.

GMB Messaging should be a key player in your digital marketing strategy. A GMB page can drive a large amount of quality traffic to your site, and with the help of desktop messaging, you can drive that traffic to your door, answer questions, and help customers find what they’re looking for with a direct link to the product.