Website bounce rate directly correlates to site speed; it’s a hand-in-hand combination. Our research and tests have found that when a site takes longer than three seconds to load, bounce rate will increase by up to 150% per second. This fact, combined with the announcement by Google that, starting in July of this year, site speed will be a major ranking factor for mobile searches, means that a fast website will be a significant game-changer to your online storefront.
So, what does this mean for dealerships? In his presentation in April at the Digital Dealer 24 Conference and Expo, fusionZONE CEO Brett Sutherlin addressed exactly that. Click play to watch the presentation and learn how your site speed is affecting your business.
The purpose behind Google’s new Speed Update is to reward business whose websites cater to today’s consumer. Therefore, faster page speed will result in:
- Lower bounce rates
- Increased consumer engagement
- Higher rankings on SERPs
Google encourages you to check your own website speed using its official PageSpeed Insights tool. This will help you find out the average load time of every page on your website. It provides simple visuals to help in analysis: between green, yellow, and red scores. You want to be in the green. If you’re not, you’ll want to ensure that you are meeting Google’s guidelines to avoid getting penalized in SEO performance when they crack down next month.
It’s just that easy!
Set your target for your site to load in less than 3 seconds. If you can decrease that to 2 seconds, you’ll notice an even greater increase in conversions. Why? Because your customers are finding your website before they are finding your competitors.
Contact fusionZONE Automotive today to double your website leads, guaranteed. Known for building the fastest websites in automotive, we’ll not only help you navigate the playing field – we’ll help you dominate it.