How EZMobile Can Help You Drive More Mobile Conversions
From PPC ads to SEO, your dealership likely spends thousands of dollars a month driving users to its website. However, getting people there is only half the battle. If you’d like to earn a positive return on your investment, you also need to turn those visitors into leads and sales.
So, how do you make that happen? How do you convert a visitor into a paying customer?
You make sure they have an enjoyable experience on your website – no matter what device they are browsing on. You ensure they can quickly access key info and easily schedule a visit to your dealership.
Put simply, you make it as frictionless as possible for your visitors to do business with you.
The Old Solution: Responsive Website Design
Once upon a time, if you asked a digital marketing agency what you could do to enhance the user experience on your website, they’d tell you that you needed to upgrade to a responsive design.
They would let you know that over half of all Google searches are performed on a mobile device and a website that is fast and easy to use on phones and tablets will help you stand out from the competition and enable you to generate more conversions.
But that advice is more than a decade old at this point. Things have changed a lot since then.
It’s still true that mobile usability is the key to success in online marketing, but responsive design won’t get you the results you need anymore. Technology has advanced and people expect more now.
EZMobile: The Next Evolution of Mobile-Friendly Web Design
If responsive website design is no longer the best way to improve the mobile user experience on your dealership’s site, you’re probably wondering what is.
The answer: EZMobile!
EZMobile is a new tool from fusionZONE that provides people with an app-like experience when they open your website on a mobile device – like a smartphone or a tablet.
What exactly does an “app-like experience” look like? Well, a little something like this:
What Makes EZMobile So Unique?
At first glance, EZMobile might look like any other mobile website – but pay close attention to the navigation system. It’s located at the bottom of the screen rather than the top.
Why does that matter? Well, think about how you hold your phone.
If you’re like most people, you hold it in one hand – three fingers at the back of your phone and a pinky underneath for support. Your thumb handles all the navigation.
When the menu is located at the top of the screen, your thumb can’t reach it. To go to a different page, you have to hold your phone in the other hand and navigate with your index finger.
It’s annoying and it creates unnecessary friction in the browsing experience.
When the navigation menu is at the bottom of the screen, you don’t have that issue. You can get to any page on the website without ever needing to reposition your hand or your phone.
That is the level of convenience visitors want from your website in 2023, and with EZMobile, you can give it to them. You can make it possible for them to quickly and easily:
- Look through your inventory
- Check out your specials
- Get directions to your lot
- Schedule service, and
- Contact your sales team
Your reward? More phone calls. More emails. More in-store shoppers. More sales.
By removing the friction from the browsing experience, you can convert more visitors into paying customers.
It really is that simple.
Take Your Conversion Game to the Next Level with EZMobile
Ready to experience the difference EZMobile can have on your dealership? Then please don’t hesitate to get in touch with the fusionZONE team! We would be happy to provide you with a demo, answer all your questions, and help you install it on your website.
To speak to one of our helpful representatives, all you need to do is fill in our online contact form or give us a call at (424) 232-0728. We can’t wait to hear from you!
