Almost everyone who sets out to optimize a site for search spends a lot of time selecting the perfect keywords. Many also take a few minutes to add title tags and meta descriptions to their pages. However, there is one SEO tactic these individuals frequently forget – link building.
What is Link Building?
Link building is an SEO technique that involves acquiring quality links from authoritative websites to your own. These links show the external site has a degree of trust in your content or your services. Google weighs this factor heavily when deciding where your site should sit in its search engine rankings.
Why Should You Build Backlinks to Your Website?
The main reason you should build backlinks to your company’s website is also the most obvious: It will help you appear higher in search results.
However, if you still need a little more convincing, you might also consider the following benefits of link building:
- It can make your business appear more trustworthy
- It can make your brand more visible to your target market
- It can help you build connections with others in your industry
- It can generate leads and drive sales
In short, building backlinks can take your company to the next level.
What Are the Best Ways to Build Backlinks to Your Website?
There is a wide range of ways to build backlinks to your company’s site. However, through their years of experience in the marketing industry, the team at FZA Digital has found the following tactics to be the most effective:
1. Guest Blogging
Blogs and industry news sites regularly need fresh content. If you contact the individuals who run them, you will find that many are more than happy to allow you to guest post on their website and include a link back to your own.
It’s a win-win situation. Their site gets content for visitors to enjoy, while you acquire a quality link from an authoritative domain.
When reaching out to a webmaster to propose a guest blog, it is generally advisable to follow these tips:
- Use Email: They will likely be less receptive to cold calls.
- Be Direct: Don’t beat around the bush. Tell them why you are writing as quickly as possible.
- Be Personal: Use their name if you know it.
- Offer an Overview: Give them a brief synopsis of the blog you would like to write.
When writing guest blogs, try to avoid the temptation to sell yourself and your organization. Instead, try to focus on providing the reader with some insight into the industry or information they may not know.
2. Repairing Broken Links
URLs change and websites frequently remove pages. As a result, the links bloggers and journalists add to the articles they post online will inevitably break over time.
You can use these broken links to build backlinks to your site by following these simple steps:
- Find blogs or articles that have one or more broken links.
- Locate posts on your website that could serve as replacements.
- If no such posts exist, create them.
- Report the broken links to the owner or site administrator.
- Suggest your links as replacements.
When reaching out to webmasters, let them know your site and its pages are here to stay – so they won’t need to worry about broken links again in the future.
3. Writing Testimonials
Your company almost certainly deals with dozens of vendors and service providers each year. Many of those organizations would love to have you add a review or testimonial to their site in exchange for a backlink to your website.
To find out which of your suppliers would be amiable to an agreement like this, all you have to do is ask. Just send an email to your account manager or mention it on the phone the next time you need to place an order.
4. Making a Charitable Donation
It is possible to build backlinks to your company’s website and make the world a better place at the same time. How?
By making a donation to a nonprofit organization, of course!
Many charities are happy to link back to the websites of their corporate donors. Just add your URL to your donation note and they will take care of the rest.
Where possible, try to stick with nonprofits that operate in your niche. A hyperlink from one of these organizations is likely to hold more sway with Google than one from an unrelated group.
Need Some Assistance? Contact the Experts at FZA Digital Today
Don’t have the time or resources to devote to building links? No problem! The team of skilled marketers at FZA Digital would be more than happy to take care of this essential SEO task on your behalf. When you are ready to get started, all you need to do is give us a call at (424) 229-2923 or send us a message online. We look forward to hearing from you!
