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June 25, 2022 Digital Marketing 0 Comment

How to Choose An Automotive Digital Retailer

According to Google, 92 percent of car buyers research online before making a purchase. You need to make it as easy as possible for online shoppers to make the leap from researcher to customer if you want more sales. You’ll need a digital retailing tool.

What are digital retailing tools? They are online programs shoppers can use to help them:

  • Schedule a test drive
  • Pre-qualify for financing
  • Calculate loan payments
  • Value their trade-in, and
  • Ask questions about a car

In short, a digital retailing tool will simplify the buying process and generate more qualified leads for your sales team.

Not all digital retailers are created equal, though. Some are much more effective than others.

How can you know which tool is right for your car dealership? We recommend considering these three factors:


When shopping for digital retailing tools, it is vital to consider the features every option provides. At a minimum, you should expect each system to offer:

  • A trade-in valuation tool
  • A payment calculator, and
  • A loan pre-qualification form

However, depending on the nature of your dealership’s customer base, you may also need your digital retailing tool to provide features like a tutorial video or CRM compatibility.

Of course, it’s also important to ensure the features offered by the digital retailing tools are easy to use. If they are clunky or confusing, you may want to explore other options.


You don’t want your digital retailing tool to seem out of place on your car dealership’s website. As such, you should ensure the option you select fits the look and feel of your site.

We recommend paying particularly close attention to design and color customizability. If your digital retailing tool uses different colors than the rest of your site, your customers may not trust it.

It’s also a good idea to check if the call-to-action buttons are editable. Customized phrases tend to achieve better results than generic directions.


It is crucial to think about the reputation of the company that makes the digital retailing tools. Are they new to the automotive industry? Or have they been helping dealerships like yours generate leads for years?

Do they have a reputation for being overly sales-focused? Or do they have a dedicated support team you can call if you have questions about the system?

If a provider seems inexperienced or unsupportive, they’re probably not the right partner for you.


The search for the perfect digital retailing tool for your dealership does not have to be difficult. In fact, you’ve already found what you’re looking for!

FastLane Leads from fusionZONE is one of the best digital retailing tools on the market today. It offers tons of innovative features designed to help you generate and manage leads, such as:

  • A trade-in valuation tool powered by Kelley Blue Book
  • A financing pre-qualification portal and a payment calculator
  • The ability to integrate with both search results pages and vehicle display pages
  • A detailed tutorial video, and
  • CRM compatibility

FastLane Leads also fits in seamlessly with the look and feel of your car dealership’s website. It even gives you the power to customize your call-to-action buttons to make them more appealing to your customers.

Of course, the fusionZONE team didn’t develop FastLane Leads overnight. We’ve been creating award-winning sales conversion tools for more than a decade. We know what it takes to develop a highly-effective digital retailing system.

fusionZONE also understands how important it is to support our dealer partners. That is why we have a dedicated support line our clients can call any time they have a question about FastLane Leads or any of our other products. When you need us, we will be there.

With so much to love about fusionZONE and the FastLane Leads digital retailing system, it is no surprise we have a 4.9-star rating on Google.

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Ready to Get Started with FastLane Leads? Contact fusionZONE Today!

Is your dealership ready to begin generating leads and driving sales with FastLane Leads? If so, please do not hesitate to call fusionZONE at (424) 232-0728. Our friendly representatives will be more than happy to schedule a demo and answer all your questions. We look forward to hearing from you!