Does your small business have a large following on Facebook? How about Instagram, Snapchat and Twitter? If not, now is the perfect time to begin growing your network.
Why? Well, when you have a significant following on these popular social media networks, you will find it much easier to:
- Alert your client base to sales and promotions
- Provide excellent customer service
- Uncover trends in your industry
- Drive visitors to your company’s website
- Develop new leads
Wondering how you can grow your company’s social media following and enjoy these benefits? The following tips should help you do just that:
Share Interesting Content Regularly
The secret to success on social media really isn’t a secret at all. If you share compelling and engaging content consistently, you are sure to see an increase in followers.
But what should you be sharing? Well, you can never go astray by sticking to the following options:
- Industry-related news
- Educational videos and info-graphics
- User-generated content
- Insights from industry leaders
If your target market is laid-back or casual, you can also share some good natured jokes or memes.
At FZA Digital, we recommend posting to your social media accounts at least a few times each week. If you can do so daily – even better.
Make Use of Hashtags
If you want to be seen by social media users, you need to go where the action is. On popular platforms like Twitter and Instagram, that means adding plenty of relevant hashtags to your posts.
Some of the hashtags you should use will be evergreen. If you run a car dealership, #usedcars will always be relevant to your content.
Many other hashtags are more time-sensitive. For instance, #IndependenceDay is only likely to be relevant for a week or two around the beginning of July.
By using lots of hashtags, you make it much easier for users to find your posts. And if they like what you have to say, they may decide to follow your page.
Engage with Your Audience
Social media should be social. In other words, you can’t just throw content up onto your page and walk away. If you wish to succeed on social media, you must interact with your audience.
At a minimum, you should try to:
- Respond to comments about your content
- Answer any questions you receive
- React to posts you are tagged in
Taking these steps lets your audience know that you care about them and their opinions. You may even encourage them to share your page or your content with their friends and family – an action that will likely boost your follower count.
Add Social Media Follow Buttons to Your Website
If you want people to follow your company on social media, you need to make it as easy as possible to find your profiles. You can do just that by adding well-placed follow buttons to your website.
Where should you put these buttons? At FZA Digital, we recommend placing them in the following locations (at a minimum):
- On your homepage
- On all of your blog posts
- On your contact page
- On your service pages
If you have an existing email list, you can also include social media follow buttons in all of the messages you send. By promoting your social media channels on your website, blog and email list, you should see your following increase over time.
Utilize Paid Advertising
All of the techniques above will help boost your company’s followers on platforms like Facebook, Instagram and Snapchat. But they may take some time to deliver the kind of results you want to see.
If you want to grow your organization’s following in a hurry, you should consider paid advertising. Doing so can deliver results in days that would otherwise take months to achieve.
For instance, on Instagram, you can pay to have your organization’s profile promoted on the Explore tool. The primary function of this feature is to help users discover new brands.
If a user conducts a search and your company’s profile appears at the top of their list, there is a good chance they will hit the follow button.
Before long, your page can amass a sizable following!
Need a Little Help Along the Way?
Haven’t been able to boost your company’s social media followers as much as you would like? Or perhaps you don’t have the time or resources to devote to such a project?
No worries! The FZA Digital team is always available to assist with your social media marketing needs.
We have been helping small, medium and large businesses from across the United States improve their presence on Facebook, Twitter and Instagram for years.
We can do the same for your organization; all you need to do is pick up the phone and give us a call at (424) 229-2923. Or, send us a quick message online. We look forward to hearing from you!