Memorial Day Profit Centers for Your Dealership
Memorial Day weekend has long been one of the most lucrative holidays for car dealerships across the United States. However, as vehicle inventory levels remain low, many dealers are expecting this year to be less profitable than usual.
Fortunately, this is misplaced pessimism. Though new and used car sales are likely to be slower than normal, it’s still possible to have a successful weekend by focusing on your auto dealership’s other profit generators, such as:
The lack of new and used vehicle inventory means drivers are keeping their old cars on the road for longer. Those high-mileage cars require lots of regular maintenance!
Your dealership can capitalize on the increased demand for maintenance by offering deals on oil changes and tire rotations this Memorial Day. A 50 percent off coupon is sure to drive customers to your showroom.
Once motorists arrive at your shop, you can generate additional income by recommending other services their vehicle needs. For most dealerships, filter changes and wiper blade replacements are among the most profitable service upsells.
You can even use service visits as a way to build your used car inventory. While your technician is working on a customer’s vehicle, have a manager appraise it and make a buyback offer to the owner. This tactic is particularly effective if the car needs repairs the owner does not want to pay for.
Road Trip Bundles
For many drivers, Memorial Day is the start of road trip season. However, before they set out on their journeys, they will want to get their cars serviced.
You can enjoy a highly profitable holiday weekend by promoting your auto dealership’s road trip bundle specials. Most shops advertise these services in the following ways:
- Radio Ads
- Google Ads
- Mass Mailers
- Social Media Marketing
However, if you want to maximize your results, we suggest using FastCoupon. This fusionZONE product gives you the ability to send tune-up coupons directly to your customers’ phones!
If your dealership is low on inventory, you probably have a lot of unused space on your lot. Why not turn some of that empty space into a profit generator by adding a car washing and detailing station? All you need are a few basic tools and supplies, like:
- An air compressor
- A steam cleaner
- A wet/dry vacuum
- Detailing brushes
- Detailing towels
- A sponge, and
- A power washer
Of course, before you set up your detailing station, you should check with the city to ensure you do not need any additional permits. It’s also a good idea to discuss the idea with your insurance agent to make sure it won’t impact your policy.
If you receive the green light, your new car detailing station could generate additional income for your dealership this Memorial Day. You can even encourage customers to take a quick look at a few vehicles while they wait. You might just make a sale!
Whether they are setting out on a cross-country road trip or spending the summer at home, your customers need accessories for their vehicles. The most popular accessories include:
- Wireless phone chargers
- Trunk organizers
- Anti-slip dash pads
- Jump start kits
- Travel coolers
- Dash cams, and
- First aid kits
If you want to maximize your Memorial Day income, don’t force your customers to go to Walmart or Amazon to buy these accessories. Stock them in your showroom instead!
Of course, if you want to drive sales, you’ll need to let people know about your accessories. We recommend going live on Facebook to showcase your products and answer questions from your followers.
You can also make an announcement on local directories like Yelp and Nextdoor. fusionZONE’s FastListings product can help you make these announcements in a matter of minutes!
Ready to Take Your Dealership to the Next Level? fusionZONE Can Help!
Do you need help marketing your dealership and its services this Memorial Day? If so, you have come to the right place! The fusionZONE team has been helping dealerships like yours find new customers and increase revenues for years. We understand the automotive industry, and we are ready to go to work for you!
To learn more about our services, all you need to do is fill in our short online contact form or give us a call at (424) 232-0728. Our friendly representatives will be more than happy to assist you!