asingh@fzautomotive.com
August 16, 2022 Dealership MarketingDigital MarketingDigital Strategy 0 Comment

SOARR vs fusionZONE. Are you trying to decide who you should hire to market your trucks, trailers, and equipment online? If so, you aren’t alone. Hundreds of dealerships face this choice every year. To make the decision easier, we’ve put together the following comparison of the two companies and their service offerings:

soarr vs fusionZone

SOARR: An Overview

SOARR (Sold on Arrival) is a truck, trailer, and equipment listing service. It allows dealerships to upload photos of their inventory and add it to Craigslist, Facebook, and other marketplaces. The business can also build basic websites and create simple reports for dealerships like yours.

SOARR’s parent company, Interstate Online Software, Inc., is based in Newark, OH. At the time of writing, it does not have any positive reviews on Google.

fusionZONE: An Overview

fusionZONE is a full-service, progressive digital marketing company that prides itself on being deliberately different. It provides a broad range of online marketing services to truck and equipment dealerships like yours, including:

  • Local listings on sites such as Craigslist and Facebook
  • High-converting websites with a real-time connection to your inventory
  • Search engine optimization (SEO)
  • Reputation management
  • Video advertising
  • Social media marketing, and
  • Google Ads management

fusionZONE also offers a wide range of conversion tools like FastCoupon, FastLane Leads, and FastRing to help its clients generate leads and drive sales.

fusionZONE has offices in Los Angeles, CA, Lakeland, FL, and Seattle, WA. It currently has 125 Google reviews, with an average rating of 4.9 stars.

SOARR vs fusionZONEsoarr vs fusionZONE

Now that you know a little bit more about SOARR and fusionZONE, let’s take a look at how they stack up against each other when it comes to their key service offerings:

Local Listings

Both SOARR and fusionZONE can list your trucks, trailers, and equipment on websites such as Facebook. If you work with fusionZONE, your listings will not use another company’s generic ad copy. Instead, the fusionZONE marketing team will generate unique ads that match user intent.

In short, fusionZONE can help your local listings stand out from the crowd in a way that SOARR cannot.

Web Development

SOARR and fusionZONE both list website development among their service offerings. However, there is a significant difference in the quality of the sites the two companies produce.

SOARR specializes in basic websites for truck dealerships. If you want a simple website with an inventory page, a few contact forms, and a loan calculator, their offering may work for you.

However, if you think your dealership deserves a professional, secure, custom-built website that is designed to maximize your conversions, fusionZONE is the better choice.

Search Engine Optimization

SOARR includes search engine optimization (SEO) on its list of service offerings. However, the company website does not explain how exactly it optimizes its customers’ websites. As such, it is unclear what clients receive when they purchase this package.

There is no such confusion with fusionZONE. Its marketing team uses a combination of curated content, competitor analysis, and technical audits to help its clients climb the Google rankings.

With such an aggressive approach, it’s no surprise fusionZONE’s customers see year-over-year organic traffic growth of up to 120 percent!

Reputation Management

Your dealership’s reputation is one of its most important assets. If shoppers think your company is shady or untrustworthy, they will not want to do business with you. fusionZONE offers extensive reputation management services to its customers. If you would like shoppers to see an array of positive reviews and news stories the next time they search for your business, the fusionZONE team can make it happen. SOARR does not list reputation management among its services on its company website.

Conversion Tools

Over the years, the fusionZONE team has developed a range of conversion tools, such as:

  • FastRing: A callback widget that can connect you with leads in less than 60 seconds.
  • Wheels TV: Walk-around videos that feature OEM specific content directly to your inventory pages.
  • FastLane Leads: A quick and easy way for shoppers to build deals online.

These proprietary tools can help you turn your online visitors into paying customers. SOARR does not offer access to any of these conversion tools.

Want to Experience the fusionZONE Difference? Contact Us Today!

Is fusionZONE the perfect partner for your growing truck or equipment dealership? If so, please do not hesitate to give us a call at (424) 232-0728 or fill out our online contact form. Our friendly representatives will be more than happy to answer any questions you have about our services.