Which Google Ads Match Type Should You Use? Have you been searching for a quick and efficient way to generate leads for your dealership? If so, Google Ads is the platform for you. Pay-per-click campaigns (or PPC) can begin driving visitors to your company’s website in as little as 48 hours! Before ...

Memorial Day Social Media Dos and Don’ts Memorial Day is just around the corner and car dealerships across the nation are gearing up to commemorate the occasion with their followers on social media. However, in the midst of all the excitement, it is important to remember Memorial Day is not ju...

Digital Marketing Tips for Sales Events Does your dealership have a sales event coming up? If so, failing to promote it correctly may result in disappointing sales figures. Luckily, marketing a sales event isn’t difficult. Just follow these four simple tips and you are sure to enjoy some impressive...

Three Reasons to Use Memes in Your Marketing Have you been searching for a way to take your company’’s marketing game to the next level? If so, you may want to think about creating memes for your social media followers. Here’s why: 1. Memes Are Highly Shareable When you post content to your ...

How to Track Events in Google Analytics 4 Google has announced it will sunset Universal Analytics on July 1, 2023. After that date, anyone who wants to monitor their website’s metrics will need to use Google Analytics 4 (GA4). If you haven’t yet had any exposure to the new Analytics interface, you...

3 Ways to Personalize Your Car Dealership’s PPC Strategy Google estimates businesses receive around $8 in profit for every $1 they spend on PPC ads. If your company is falling short of that mark, you may need to change your approach. It might be time to begin personalizing your PPC campaigns. What ...

The 10 Most Valuable Local Listing Directories Do you want to drive more sales online? If so, you need to list your company in a variety of local directories and optimize your local SEO. Local listings offer a range of benefits to your organization, including: Improved visibility in local searches o...

Guide to Choosing the Right Google Analytics Goals Your website is your company’s first impression on the world. If you want to make sure it is performing to the best of its abilities, you will need to create and monitor goals in Google Analytics. What Are Goals in Google Analytics? Goals in G...

Five SEO Tips for Image Optimization Unoptimized images can throttle your website’s loading speeds and drive customers away from your business. A staggering 45.4 percent of people say they are less likely to purchase items from slow-loading sites. The drawbacks of unoptimized images don’...

5 Ways to Improve Your Facebook Video Marketing On average, Facebook video posts receive around 61.3 percent more user interactions than image posts. That increase in engagement alone can lead to a surge in sales. If your Facebook video marketing campaigns aren’t quite meeting expectations, he...