Why Your Dealership's Website Needs a Callback Widget

Looking to boost your dealership’s online presence and drive more leads? If so, a callback widget could be the solution you’ve been searching for. Join us as we explore the benefits of a callback widget and how to find a solution that best suits your dealership’s needs. Let’s get started!

What is a Callback Widget?

callback widget is a tool you can add to your website that allows users to request a phone call from one of your team members. It typically asks users to provide basic information such as:

  • Their name
  • Their phone number, and
  • Their reason for requesting a call

Callback widgets are generally easy to install. In most cases, they do not require any substantial changes to your website.

The Benefits of Callback Widgets

A callback widget is a great innovative tool with a wide variety of benefits, no matter the size of your dealership. The tool can allow you gain more leads, expand your customer database, create a more personalized customer experience, and enhance your customer experience. Now let’s further explore these benefits, shall we? 

Gain More Leads & Expand Your Customer Database

Your dealership’s website receives a significant amount of traffic each month, with hundreds if not thousand of users visiting to learn more about your vehicles. This is usually the first step in a customers car buying journey. However, if these potential customers have a question that your site doesn’t answer, they may turn to industry sources like Kelley Blue Book or Autotrader. Or they may even seek information from your competitors. To prevent this and keep customers engaged while on your site, it’s important to provide them with an easy and convenient way to contact you. That’s where a callback widget comes into play!

If a potential customer is in purchasing mode, and not just researching then they may want to speak with a representative to ask questions, schedule a test drive, or more. Once you add the widget to your site, shoppers can simply click to give them a call to answer their questions. No need to look elsewhere. This process makes life easier for users and helps you turn lost customers into warm leads.

The Opportunity to Up-Sell & Create a More Personalized Experience

The primary objective of a callback widget is to get prospective buyers on the phone with your salespeople. These calls are an excellent opportunity for your team to not only learn more about the customer’s needs, but also provide a personalized experience based on those needs. Thus focusing on building a lasting relationship with your customers rather than just making a sale.

For example, let’s say a shopper requests a call to ask some questions about the safety features in the 2017 Toyota Camry. However, while speaking to your salesperson, the shopper reveals that they need financing or are interested in purchasing an extended warranty. Your salesperson can use this information to up-sell the buyer and provide them with a tailored solution best fit to their needs. Resulting in a potential increase in the revenue your dealership could generate from the sale of the Camry.

Enhanced Customer Experience

Callback widgets aren’t just great tools for generating leads and boosting your dealership’s revenue. Buyers also love them because they give them the ability to:

  • Learn more about products without needing to trawl the web
  • Speak to representatives without having to wait on hold, and
  • Arrange phone calls for a time that fits into their busy schedule

With so many benefits, it’s no surprise, 61 percent of users found click-to-call tools very or extremely important in a recent Google study.

FastRing - A Callback Widget from fusionZONE

Now that you know a bit more about the benefits of callback widgets, you might begin searching for the right one for your website. If so, you’re in luck. You have already come to the right place!

fusionZONE’s FastRing tool is the perfect callback widget for your dealership. It includes an administrative portal with 24/7 access to your call data. FastRing offers tons of exciting features you and your customers will love, such as:

  • Call Routing: Ring one agent, or a group of agents.
  • Keep Your Phone Number: No need to display random phone numbers to your customers.
  • Real-Time Statistics: See what’s going on in your business right now.
  • Source Control: Add new sources whenever you need to.

With all the features offered in FastRing, there’s simply no reason to look at any other callback widget.

Contact fusionZONE Today to Add FastRing to Your Website

Want to learn more about how fusionZONE’s callback widget can take your dealership to the next level? If so, please do not hesitate to give us a call at (424) 232-0728 or contact us online. We’ll be happy to answer your questions and provide you with all the info you need to know!

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