For Mark, the role is also a return to where his professional career began. He first joined DealerOn in 2010, working across Account Management and Data Support before helping establish the foundation of what would become DealerOn’s Implementation team.

Over the next 12 years, Mark built his career in automotive agency environments, providing full-service digital marketing strategy and consulting to dealers. Throughout that experience, he developed a particular focus on using data-driven insights to shape marketing strategies, improve performance, and help dealers make more informed business decisions.

That combination of strategic consulting and practical problem-solving continues to define his approach today. He is passionate about helping dealers make sense of complex data, identify actionable opportunities, and build strategies designed to support long-term growth.

Mark holds a Juris Doctor degree from Thomas M. Cooley Law School and a bachelor’s degree from Alma College. He lives in Upstate New York with his wife and their two children, Ayden and Alex. Outside of work, he enjoys traveling with his family, cooking, landscaping, hiking, and tackling the New York Times Crossword.