PRODUCT UPDATES

The latest digital marketing innovations driving extraordinary results for your dealership.

App Insights

A Clearer View of Website Performance

DealerOn’s App Insights report gives dealers a clearer look at website performance by showing Core Web Vitals, overall dealer score, and the impact of third-party integrations and Google Tag Manager activity on site speed.

Recent improvements make the report even more useful and easier to act on. Dealers can now see Google Analytics 4 measurement properties alongside performance data, helping them better understand which vendors, agencies, or partners may have access to website data. The experience also includes more direct pathways to review and manage those configurations.

App Insights now uses an enhanced in-house data architecture, giving DealerOn more control over how performance testing is run and reported. The report also includes a more practical performance measurement focused on what can delay shopper engagement on the site.

The biggest benefit is visibility. When third-party integrations are added or removed, App Insights can refresh performance testing and show how those changes may affect the website over time. That gives dealers and their teams a stronger foundation for conversations about site performance, vendor impact, and the digital experience shoppers rely on every day.

App Insights can be reached via the Reports section of the DealerOn App Marketplace. Reach out to our Support team for assistance reviewing your App Insights.

App Insights
Signals Personalization

Smarter Personalization with DealerOn Signals

DealerOn Signals helps dealers deliver a more personalized website experience by tailoring inventory and messaging to each shopper’s interests and behavior.

The latest enhancements to the Signals “For You” experience take recommendations a step further. Updated logic considers a broader range of browsing behaviors, better distinguishes interest across new and used inventory, and uses vehicle attributes more dynamically to surface comparable options as inventory changes.

Building on an already powerful personalization engine, Signals now delivers even more precise recommendations aligned with each shopper’s preferences, budget expectations, and browsing behavior. The result is a more engaging experience that helps shoppers discover the right vehicles faster and move forward with confidence.

If you haven’t added Signals to your website yet, now is the perfect time to see what personalized shopping experiences can do for your dealership.

Learn More
Sidekick

AI-Powered Support for Modern Dealers

Every hero needs a sidekick. The DealerOn Sidekick Suite enhances your DealerOn website with intelligent, AI-driven tools designed to help dealers work smarter and move faster.

DealerOn Sidekick strengthens key areas of digital retail. It improves vehicle merchandising with smart photo enhancements, automated background cleanup, and the ability to generate short-form videos and 360° spins from static images. Chat Assistant provides conversational sales and service support directly on your website, helping shoppers ask questions about vehicles, availability, recalls, or service scheduling.

DealerOn Sidekick also delivers automated compliance monitoring for advertising, pricing, and website content, while providing AI-driven insights through DataHub to help dealers identify opportunities to improve content, merchandising, and advertising performance.

With DealerOn Sidekick, you gain an intelligent partner built to help operate more efficiently and compete in an increasingly AI-driven marketplace.

Sidekick

Interested in DealerOn Sidekick? We’ve kicked off our Beta program with 200 seats available. Schedule your demo to reserve your spot.

Get to know your new Sidekicks

Insights Sidekick

Insights Sidekick

Transform your website intelligence into a strategic advantage by delivering tailored, data-driven recommendations aligned with dealership goals, store size, and market trends with the Insights Sidekick. Through natural language prompts, dealers can quickly uncover accurate insights and actionable strategies, all consolidated within a single intuitive hub.

Chat Sidekick

Chat Sidekick

Deliver instant, adaptive conversations that guide shoppers through every stage of their journey with Chat Sidekick. It provides quick answers about inventory, dealership information, service options, and appointments while using shopper behavior to deliver personalized prompts in three seconds or less.

Compliance Sidekick

Compliance Sidekick

Compliance Sidekick provides continuous website protection by automatically detecting compliance issues and surfacing them in clear, actionable reports with page-level detail and recommended fixes.

Merchandising Sidekick

Merchandising Sidekick

Elevate vehicle presentation in seconds with AI-driven enhancements that improve image quality, lighting, framing, and clarity with Merchandising Sidekick. Dealers can further enhance inventory with customizable photo backgrounds and overlays, along with immersive 360° exterior spins that can include narrated feature highlights.

Every Hero Needs a Sidekick.

JOIN THE BETA PROGRAM
OnPrompt

Content Optimization for the AI Search Era

Search is changing quickly, and the question for dealers is no longer just “Do you rank?”. Now, it’s “Do AI-powered search engines recommend you?”

OnPrompt is DealerOn’s content optimization engine built for the generative search era, giving dealers the visibility and insights needed to compete in AI-driven discovery.

With features like Prompt Tracking, Visitor Analytics, Brand Analysis, Competitor Analysis, and Crawler Logs, OnPrompt shows how AI tools describe your dealership, which content they trust, and how AI-driven shoppers are reaching your website.

Interested in OnPrompt? We’ve kicked off our Beta program with 200 seats available. Schedule your demo to reserve your spot.

JOIN THE BETA PROGRAM
Search Valet: Smarter Inventory Search

Search Valet Upgrades

Search Valet now gives dealers the ability to place an inventory search bar directly in the header and navigation of their website, making it easier for shoppers to start their vehicle search from any page. By keeping inventory search visible throughout the site, this enhancement helps put vehicle discovery front and center across the shopping experience.

This enhanced Inventory Search Widget is designed to make search faster, smarter, and more flexible, at no additional cost. Dealers also benefit from fast load times, OEM-based prebuilt configurations, and ADA-compliant functionality.

This update also includes improvements to DealerOn’s natural-language search experience, helping shoppers find the right inventory more easily.

Search Valet: Smarter Inventory Search
App Scorecard

See the Impact of Your Third-Party Tools

Dealer websites rely on a wide range of third-party tools, from chat providers to compliance platforms. But understanding how those tools impact website performance can be difficult.

App Scorecard gives dealers a clearer view by providing aggregated performance scores for third-party providers across the entire DealerOn network. Instead of focusing on a single website, the scorecard shows how each vendor performs on average wherever it’s installed on DealerOn sites.

With easy-to-read A–F grading, along with filtering and sorting options, App Scorecard helps dealers compare vendors, understand performance trade-offs, and have more informed conversations with their third-party partners.

App Scorecard can be reached via the Reports section of the DealerOn App Marketplace. Reach out to our Support team for assistance reviewing your App Scorecard.

DataHub ROI

Enhanced DataHub Reports

DataHub ROI: Profitability Made Crystal Clear

DealerOn’s DataHub ROI Dashboards give dealers a complete, data-driven view of what’s really driving their success. Uncover which campaigns deliver the most leads and profits, identify top-performing channels and models, and measure ROI where it matters most.

SCHEDULE YOUR DATAHUB ROI DEMO
DataHub ROI
DATA HUB ROI

Sales & Service Data Analysis

Connect the dots between sales, service, and lead data to see how every campaign and channel impacts your bottom line. When paired with DealerOn’s advertising services, DataHub ROI provides a full-funnel picture of dealership performance.

DATA HUB ROI

Sales-to-Profit Clarity

Drill down into results across vehicles, geographies, and time ranges, and see which lead sources and campaigns are truly paying off.

DATA HUB ROI

Seamless DMS Integration

With direct connections to CDK and other DMS systems via Authenticom, DataHub ROI syncs effortlessly with your dealership’s data for accurate, real-time reporting.

Inventory Details Report

DataHub: Inventory Detail Summary

Gain VIN-level clarity into how individual vehicles are performing across your website with the Inventory Detail Report, available in DataHub. This advanced report is designed to help dealers move beyond high-level trends and understand exactly which vehicles are driving engagement, leads, and calls.

VIN-Level Performance Insights

Track performance at the most granular level with VIN-specific metrics tied directly to shopper behavior. Filter results by VIN or trim to evaluate how different vehicle configurations and individual units are resonating with shoppers.

Lead & Call Attribution by Vehicle

Understand which vehicles are generating action. The report tracks VIN-specific leads and click-to-calls, clearly attributed to Search Results Pages (SRPs), Vehicle Detail Pages (VDPs), or other vehicle-focused touchpoints, helping you identify where engagement is happening.

Time in Inventory & Aging Visibility

Measure how quickly vehicles are moving with newly introduced Time in Inventory metrics. View days on lot, inventory aging buckets, and movement trends across New, Pre-Owned, and Certified Pre-Owned vehicles to support smarter inventory decisions.

Deep Engagement Metrics on VDPs

See how shoppers interact with each vehicle beyond page views. Monitor photo interactions, PriceStak CTA clicks, window sticker views, feature tab engagement, and similar vehicle clicks to better understand which merchandising elements are driving interest.

Vehicle-Level Detail Table

Access a comprehensive, row-by-row table of every vehicle in inventory, including stock number, VIN-level leads, days on lot, click-to-calls, and engagement metrics—all in one exportable view for deeper analysis.

Inventory Summary Report

DataHub: Inventory Summary Report

Get the full story behind your inventory performance with the enhanced Inventory Summary Report, available in DataHub. This powerful reporting tool gives you a clear, actionable overview of how vehicles are performing across your website, helping you make smarter merchandising and marketing decisions.

Comprehensive Inventory Insights

Quickly assess your inventory’s overall health with a summary view of vehicle engagement, conversions, model performance, and shopper activity, all in one place.

Lead Intelligence at a Glance

See which vehicles are driving the most interest. Track total form leads, top lead sources, and the share of New, Used, and CPO leads, so you know exactly where your opportunities are coming from.

Model Performance Breakdown

Differentiate between your Top Performing, Top Engaged, and Top Searched models to better understand what’s selling, what’s drawing attention, and what needs a merchandising boost.

Trend Analysis Made Simple

Visualize your performance trends across key engagement metrics including inventory stock levels, VDP views, total clicks, click-to-calls, CTA clicks, and photo clicks across your SRP and VDP pages.

Inventory Summary Report

Get the full story behind your inventory performance with the enhanced Inventory Summary Report, available in DataHub. This powerful reporting tool gives you a clear, actionable overview of how vehicles are performing across your website, helping you make smarter merchandising and marketing decisions.

Get to Know DataHub

Watch: Colleen Harris, Director of Product Insights, introduces DataHub (formerly Beacon), our enhanced reporting suite designed to provide dealerships with accessible and actionable data insights.

Loop Updates

Expanded Loop Alerts with VIN-Level Price Tracking

Loop Alerts empower shoppers to stay connected to the vehicles they want most by providing precise, automated notifications. By utilizing email-based VIN price tracking, consumers receive immediate updates the moment a price changes on a specific vehicle of interest.

For your dealership, this means continuous, high-intent re-engagement that happens automatically. Because shoppers can opt-in directly on your SRPs and VDPs, Loop Alerts act as a silent high-performance assistant, bringing motivated buyers back to your site exactly when their interest and your pricing align.

Don’t miss out on this powerful re-engagement tool. Connect with our team today if you aren’t already utilizing Loop Alerts on your website.

Header Vehicle Search

Header Inventory Search with Search Valet

Make it easier for shoppers to find vehicles the moment they land on your site. DealerOn’s new Header Inventory Search places a fast, intuitive inventory search bar directly in the header of your website above the primary navigation, so inventory is always front and center.

By elevating search to one of the most visible areas of your site, dealers can shorten the path from arrival to results, helping shoppers quickly engage with available inventory and move deeper into the shopping journey. It’s a simple enhancement designed to improve usability, support stronger engagement, and keep inventory access within reach on every page of your website.

Header Vehicle Search
Smart Inventory Manager

GM Exclusive: Smart Inventory Manager

Included with all website packages, DealerOn’s Smart Inventory Manager (SIM) is an approved Dealer Vehicle Inventory Manager (DVIM), seamlessly connecting your dealership to GM’s D2C2 platform. SIM gives you complete control over inventory, pricing, and offers, all managed within DealerOn’s powerful, integrated system.

  • Quick and Seamless D2C2 Integration
  • Flexible Tools for Every Workflow
  • Manage Offers Your Way

Google Ads Enhanced Conversions

Get clearer insights and smarter bidding with Google Ads Enhanced Conversions, now available through DealerOn Digital Advertising.

This feature improves the accuracy of your conversion tracking by securely using hashed first-party data to connect leads and sales to real shopper actions—reducing data loss caused by cookie restrictions, cross-device behavior, and offline conversions.

Enhanced Conversions ensures privacy protection through a one-way encryption process, allowing Google to match conversions to signed-in users without exposing personal information. The result is a more complete view of campaign performance, enabling dealers to make confident budgeting and optimization decisions backed by verified data.

Dynamic Location Click-to-Call CTAs

Dynamic Location Click-to-Call CTAs now give dealers more control over how inbound calls are routed, especially for groups with shared inventory across multiple rooftops.

With this enhancement, users can choose whether Click-to-Call CTAs connect to the main site phone number or the phone number tied to the specific location where the inventory is listed.

This update provides greater flexibility in call management, helping dealer groups streamline communications and ensure every shopper reaches the right team.

Reach out to our Support team to configure your Dynamic Click-to-Call CTAS.

LLMs Files

Head over to our blog to explore the role of LLMs.txt files in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO).

LLMs.txt Support

We’re excited to announce that DealerOn now supports LLMs.txt file placement on our websites. This means dealers can define guidelines for AI crawlers; helping ensure their content is properly discovered and represented in AI-powered search experiences.

Introducing LLMs.txt Files

Much like robots.txt guides search engines, an LLMs.txt file is designed to guide AI crawlers, specifically the bots that collect data for large language models (LLMs). These files act as a “rulebook” for AI systems, letting dealers specify how site content can be accessed, referenced, or excluded in generative AI platforms.

While adoption is still new and evolving, the LLMs.txt framework is becoming increasingly important as generative search engines rise in prominence. Some AI systems already check for these files, and more will likely follow in the near future.

LLMs Files

Head over to our blog to explore the role of LLMs.txt files in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO).

Save-a-Vehicle

Save-a-Vehicle

Enhance the shopping experience with our Save-a-Vehicle feature! Shoppers can "heart" and save their favorite vehicles for easy access later—no login required.

This intuitive feature keeps customers engaged on the Search Results Page (SRP) and Vehicle Details Page (VDP) by mirroring their everyday online shopping habits. With just one click, they can create a personalized list of saved vehicles, making it effortless to compare and revisit their top choices anytime.

Save-a-Vehicle
Condition Filter Enhancement

Condition Filter Enhancement

Based on dealer feedback we have added an optional expansion setting for the Vehicle Condition filter on SRPs. As users navigate between SRP type pages (New, Used, All) and the filter is pinned to be expanded. No need to click on the filter as the page refreshes!

Condition Filter Enhancement
Sort-by-Savings

Sort by Savings Value

Give shoppers the power to sort vehicles on the SRP by highest to lowest savings—a highly requested feature from both shoppers and dealers. This functionality highlights your best deals at the top of the SRP, maximizing visibility and engagement. Savings calculations are customizable with the help of your support team.

Group Dropdown + Drivetrain Options

Dealership Location Dropdown

When this customization is selected, a single select dropdown will be added to all forms on the site. Dealerships within the group will be displayed as selectable options, allowing the shopper to choose which dealership they want to contact.

Drivetrain and Transmission Filter Option

This update provides the ability to filter by generic, easy-to-read drivetrain and transmission options on the SRP.

Group Dropdown + Drivetrain Options
 

Enhanced Search & Filtering

Cosmos brings the features automotive shoppers need, refined by your feedback to create a seamless browsing experience. The SRP now includes an easy-to-use accordion filter, allowing shoppers to quickly expand and collapse options, making navigation smoother than ever.

For a more engaging search, interior colors are represented by intuitive swatches—like grouping similar shades under 'gray'—allowing shoppers to browse in a way that feels natural.

Get Started With DealerOn

Increase your leads with a website that loads twice as fast, drives more traffic, and has built-in transparent data reporting. Start giving your customers a tailored experience (no matter the device) with our responsive website platform today.

SCHEDULE DEMO