Join us for a deep dive into the DealerOn website platform, where we’ll walk through some of the most frequently requested tools and features — and more importantly, show you exactly how to use them. Whether you’re looking to update CTAs, optimize your homepage layout, or better showcase your specials, this session is designed to empower you and your team.
UPCOMING WEBINAR
Office Hours
Key takeaways include:
- Navigation Tips: What goes where and how to make edits
- Homepage Layout Options: Grid, Slider, and what converts best
- SRP & VDP Customization: Filters, CTAs, PriceStak and more
- Go-To-Market Best Practices: Adding banners, managing specials, and leveraging OEM content
Our team of experts will take you through the DealerOn tools built to drive performance. Throughout the webinar, we’ll sprinkle in optimization best practices to help boost performance and keep your site running at full speed. Whether you’re new to DealerOn, a seasoned user, or ready to bring your website over, you’ll leave this session with actionable insights and clear how-to guidance.
Highway to the Conversion Zone
July 24, 2025
Every day, people effortlessly shop online for everything from groceries to gadgets, but buying a car? That only happens every 3 to 5 years (if we’re lucky). So why does your dealership’s website still treat it like just another transaction?
Watch our in-depth session that challenges dealers to rethink the online car shopping experience. We explore how to elevate your website from a static inventory listing to a high-performing digital showroom that converts.
Hosted by DealerOn’s own Erin Zaborac, Director of Marketing, Kelli Liddane, Director of UX, and Christina Cuatto, Sr. Director of Product Management, this webinar will give you strategies that modernize merchandising, simplify browsing, and increase engagement.
Watch the Recording (7/24/25)
Google It: Google Tools Decoded
June 26, 2025
It’s Google’s world…we’re just optimizing in it.
With recent rollouts like AI-powered search, the way you use Google’s suite of tools matters more than ever. From Google Ads to GA4, there’s a lot to keep up with, and even more to take advantage of.
Listen in as the “Google Whisperer” and Director of Product Insights, Colleen Harris, joins Director of Marketing Erin Zaborac to break down how Google’s ecosystem works together, and how you can make it work for you.
Watch the Recording (6/26/25)
Scroll-Stopping Social Strategies
May 22, 2025
Social media moves fast—is your dealership keeping up? DealerOn’s Director of Marketing, Erin Zaborac and Meta’s Automotive Tech Lead, Ryan Bolz host a high-energy session where likes, clicks, and leads take center stage.
We’re diving deep into Meta’s social toolbox to uncover what makes audiences actually stop scrolling and start engaging. From crafting content that pops on Facebook and Instagram to using data like a pro, you’ll learn how to turn your dealership’s social presence into a lead-generating powerhouse.
Watch the Recording (5/22/25)
Mastering Local & Organic Search
April 24, 2025
In today’s competitive automotive market, simply having a website isn’t enough—your customers need to find it first. With over 44% of dealership traffic coming from organic search, mastering SEO is essential to staying ahead of the competition.
DealerOn’s Director of Marketing, Erin Zaborac, and Director of Search & Social, Jacob Lascsak, break down what actually moves the needle in search rankings and how to attract more local buyers. From Google Business Profile optimization to social signals and content strategies, this session will give you the insights you need to dominate local search results.
Watch the Recording (4/24/25)
Spring Into Action: Optimizing Your Website
March 27, 2025
Spring is in the air, and DealerOn is here to help you sweep away the digital dust and freshen up one of the most important Spring cleaning projects your dealership has – optimizing your website! You might look at your website every day, but do you REALLY inspect every nook and cranny?
Whether you’re polishing it daily or it’s been a while since your last deep clean, this webinar will help you spot the cobwebs in your digital showroom and highlight areas where a little scrubbing can go a long way in boosting engagement. Our hosts Erin Zaborac and Senior Director of Product, Christina Cuatto, help you dust off your SRP, mop up your VDP, and fold in fixed operations for a website that shines just in time for Spring.
Watch the Recording (3/27/25)
Resources
Utilize our Spring-Cleaning Checklist to overhaul mission-critical sections of your site, significantly improving user experience and boosting conversions and sales.
Analytics Unleashed
February 20, 2025
DealerOn was excited to kick off our brand-new webinar series with a fan-favorite topic: Google Analytics!
Erin Zaborac, Director of Marketing, and Colleen Harris, Director of Product Insights and "Google Whisperer", had a great session packed with the WHAT, WHY, and most importantly, the HOW-TOs you need of website analytics.
Watch the Recording (2/20/25)